October 19, 2018

Photography Tips

photography

It is becoming increasingly important to use high quality site photography to support all forms of marketing material. Adam Corrie from Synergy 3 offers his best tips for making sure your projects look their best.

We are operating in a visual industry and high resolution photography is essential. Whether for case studies or showcasing your work through your website portfolio, quality images are key. In order to achieve real results, it’s best to move away from the camera on your smartphone and invest in a dedicated camera. These are covered briefly in the table opposite, to give you a general overview of types and average cost.

Quality photographs convey a positive message to both your clients and landscape architects, and allow the recipient to take an immediate view on the standards you are achieving on site.

It is important to photograph all aspects of your work. Strong images of trees in leaf, whether displaying a strong flowering period or rich autumn colours, will add a lot to your photographs. Capturing the details on both hard and soft landscaping finishes is also worthwhile and sends out a strong message.

Many of the higher value tenders are now stipulating a 70/30 quality price submission. Clients are moving away from lowest price awards and are enjoying the freedom of evaluating quality. Whilst many aspects are covered in the assessment of quality, it is absolutely essential that you support your tender bids with strong photographic images. This is less important in the main contractor market, but it is nevertheless a good discipline across the board.

Weather dominates the landscaping world, as we all know, and this is definitely also the case with site photography. What a difference a day makes is clearly borne out with photography results. A blue sky is a must – even the best camera will not hide a dull day. It is also essential for suppliers to promote their product range in the best way possible.

It‘s important for CPD presentations for landscape architects who tend to back with visual confidence ahead of technical appraisal. It is costly to produce marketing material, so it’s worth getting it right.

Before You Shoot

Weather

In terms of landscaping shots, you want to be looking for a clear day or evening. Be cautious if it has rained considerably on previous days as the ground may be sodden and standing water may be an issue.

Timing

It is important to take your photographs directly after a maintenance visit. This will ensure that the site will be in pristine condition.

Day/night

Daytime shots are great for hard and soft landscaping, as they allow for the vibrancy of your planting and the complex shadows and lines of your hard landscaping. Night photography is difficult but can reward you with fantastic pictures – I wouldn’t advise taking night shots unless you have a high quality DSLR or bridge camera. It’s all about shutter speed, aperture, patience and a tripod.

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