April 20, 2021

Ithara in key role at ME smart landscape summit

 Group, a provider of educational, play and sports solutions, has joined the fourth Middle East Smart Landscape Summit as a gold sponsor.
The summit, organised by Expotrade Middle East, will take place on April 25 and 26 at the Sofitel Dubai The Palm Resort & Spa in Dubai, UAE.
The summit will provide strategic insights into innovative landscaping techniques with extensive plans to promote green infrastructure in the Middle East and the UAE in particular.
It will emphasise on the crucial need to create environments that endorse physical activity and an active lifestyle.
Brad Hariharan, regional director, Expotrade Middle East, said: “We are delighted to welcome Ithara Group as a gold sponsor of the fourth edition of the Middle East Smart Landscape Summit.
“As one of the sponsors for the 2014 edition of the summit, it indeed means a lot to us to have Ithara Group recognise the value in our summit and join as a gold sponsor this time around. We greatly appreciate their generous support.”
Elena Lazareva, chief executive officer, Ithara Group, will deliver a keynote presentation on the topic, Play4All concept for Outdoor Playground Design.
During her 20-minute presentation, she will elaborate upon this concept that uses ‘destination parks’ to engage the young and the elderly in outdoor activities.
“The Middle East Smart Landscape Summit is spearheading landscape innovations in the region. With our ideas on urban planning and outdoor leisure, we would like to contribute to the UAE’s future development. Furthermore, during the course of the summit, we expect to come across a big number of other great ideas and meet like-minded people during the event,” said Lazareva.
She has more than 15 years experience working with children and children’s playgrounds. Since 2007, she is working with Ithara in developing incentives for children to be physically active and “Bringing Kids to Life!”
“Through our summit, Ithara Group will showcase some of its key products to over 400 industry professionals and decision-makers across the GCC,” Hariharan added.
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